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Evaluation of Facebook Reels Consumption Habits among University Undergraduates in Owerri, Imo State

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Abstract

Facebook reels consumption pattern among university undergraduates and young people is becoming a constant subject of concern. This study evaluates the Facebook reels consumption habit among university undergraduates in Owerri, Imo State. The study was anchored on the uses and gratification theory. The survey design was adopted as the research methodology. Findings revealed that university undergraduates are highly exposed to Facebook reels; they were unable to control their reels consumption habits as it interfered with their academic activities and that Reel’s consumption influenced the study life of university undergraduates within Owerri. The researchers concluded that Facebook reels had a negative influence on the study life of university undergraduates. The researchers recommended among others that University undergraduates in Owerri should moderate their Facebook reels consumption pattern to ensure a balance usage and Government should regulate social media content use among university undergraduates to mitigate the negative influences that they pose on our university undergraduates.

Keywords & Additional Information

Keywords

EvaluationFacebook ReelsConsumption HabitsUniversity Undergraduates

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Author Information

Mishack Ndukwu

@MrMishack

Imo State University, Owerri
Nigeria
Contributors

Joy Chinwe Anyanwu

Department of Mass Communication, Federal Polytechnic, Bida, Niger State.

Ogochukwu Cynthia Obibuike

Department of Public Relations, Imo State University, Owerri

Sylvie Marie Eregbu

Department of Advertising, Imo State University, Owerri, Imo State

Publication Details

Volume 1, Issue 1

Year 2025

Pages:18-27
Published:Sat Nov 15 2025
Last Updated:Fri Nov 28 2025