The paper investigated the effectiveness of MTN’s public relations strategies on subscribers’ perception of MTN services. This study relied on Immanuel Kant’s theory of perception and customer relationship management theory. The researchers utilised the survey research design with a population of 4,278,898 subscribers from which a sample size of 385 was derived using calculator net online sample size calculator. Multistage sampling technique was employed, while questionnaire served as the instrument for data collection. Findings indicated that community-based projects; sponsoring of public events like concerts and sports; engagement on social responsibility programmes; use of media channels in image promotion; and engagement with customers on social media were the public relations strategies employed by MTN in promoting the brand’s corporate image. At a mean of 3.1, the majority of the respondents have positive perception about MTN’s services. From the results, the researchers concluded that, MTN’s PR strategies are effective in shaping positive customer perceptions of its services. The researchers recommended that, MTN should deepen their PR campaigns by incorporating more interactive and participatory PR efforts such as live Q & A sessions, and community outreach programmes that offers customers the opportunity to voice their needs so as to feel more connected to the brand. Also, there is need for MTN to constantly evaluate the effectiveness of their PR strategies through key performance indicators such as media impressions, sentiment analysis, and customer loyalty scores so as to provide insight for improvement.