Political communication and campaign strategies are shifting from traditional platforms to social media, highlighting the transformative role of social media in the political landscape. It is now a crucial tool for shaping discourse, engaging citizens, and influencing electoral processes, particularly in Nigeria. The influence of social media on political communication, mobilisation, and civic participation is increasingly significant in contemporary contexts. Consequently, it is essential to explore how social media platforms are utilised during election campaigns, with an emphasis on raising awareness and promoting engagement among young voters. This study investigates the influence of X (formerly known as Twitter) on the 2023 Presidential election campaign in Nigeria, with specific objectives to ascertain the extent of awareness regarding political campaigns on X, to evaluate the level of exposure to campaign content on the platform, and to assess the influence of the 2023 Presidential election campaign as presented on X among the surveyed participants. This study is based on the technological determinism theory. Utilising a survey method with a purposive sample of 119 participants, the findings indicate that while a majority were aware of the presidential campaign on X, a substantial minority were not. It also reveals that the X platform campaign significantly influenced the 2023 presidential election among respondents. The researchers recommend that campaigns diversify their social media strategies and create tailored content for different demographic groups to enhance engagement and participation.