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Evaluation of Community Relations and Corporate Social Responsibility of Oil Marketers in Owerri Metropolis

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Abstract

This study evaluated the community relations and Corporate Social Responsibility (CSR) activities of oil marketers in Owerri Metropolis, examining their scope, effectiveness, and perceived impact. Guided by three research questions, the study adopted a survey research design. The population comprised approximately 1.07 million people, including residents of host communities and employees of selected oil marketing companies. Data were collected using a structured questionnaire and analysed through descriptive statistics. Findings revealed that oil marketers undertake CSR initiatives such as educational scholarships, health facility support, and minor infrastructural projects. However, these activities were found to be irregular, poorly sustained, and not consistently aligned with the actual needs of host communities. The study concludes that CSR in the oil marketing sector of Owerri Metropolis requires a more strategic, proactive, and participatory approach. Recommendations include conducting regular community needs assessments, establishing structured liaison mechanisms, and aligning CSR initiatives with broader sustainable development objectives.

Keywords & Additional Information

Keywords

Community RelationsCorporate Social ResponsibilityOil MarketersStakeholder Engagement.

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Author Information

Peter Nnadozie Dibia

@dibiabest016

Department of Mass Communication, Imo State University, Owerri
Nigeria
Contributors

Obangham Mbang Etiowo

Department of Mass Communication, Imo State University, Owerri

Amomoh Aigbadonor

Department of Mass Communication, Imo State University, Owerri

Onyekachi Onyejiaka

Department of Mass Communication, Imo State University, Owerri

Publication Details

Volume 2, Issue 1

Year 2026

Pages:267-277
Published:Thu Apr 30 2026
Last Updated:Fri May 08 2026
Evaluation of Community Relations and Corporate Social Responsibility of Oil Marketers in Owerri Metropolis