This study appraised the influence of the NTA Health's Watch Magazine programme on family planning choice among couples in southeast Nigeria The purpose of this study, which was grounded in the Diffusion of Innovation Theory (DOI), was to determine whether or not respondents were familiar with the NTA's health watch programme and whether or not the campaign had a significant impact on respondents' attitudes towards family planning. A total of 400 reproductive couples were selected at random from the population of 23,281,688 people in the five states in Nigeria's South East (Abia, Anambra, Ebonyi, Enugu, and Imo) using quantitative survey approach. The researchers used questionnaire as the research instrument. Results revealed that there were significant correlations between the broadcast media campaign on family planning and the level of awareness of the family planning practices among the respondents; and that there was significant positive relationship between broadcast media campaigns and the practice of family planning among the respondents. It is therefore concluded that broadcast media health campaigns must be collaborated with engagement communications for full health impact. In line with the findings made in this study, it is recommended that mass media campaign for the health programmes should be reinforced and be complimented with other engagement communication paradigms for policy objectives to be achieved.