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Participatory Communication and Health Development Campaigns in Awo-omamma, Oru-East Local Government Area, Imo State, Nigeria

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Abstract

The usefulness of health development initiatives in Awo-omamma, Oru-East Local Government Area, Imo State, Nigeria, is examined in this article. It makes the case that when communities actively participate in the creation, dissemination, and evaluation of health initiatives, they have a greater chance of influencing awareness, attitude, and behaviour. This paper examines conceptual and empirical research on community participation, health promotion, and behaviour change communication in Nigeria, drawing on participatory communication theory. The study employs a qualitative review methodology and structures the conversation around participatory communication strategies employed in family planning, vaccination, maternal health, and malaria control programmes. According to the research, top-down tactics often encounter resistance, misunderstanding, and poor sustainability, while participatory approaches enhance trust, ownership, and message relevance. The study states that in Awo-omamma, Oru-East Local Government Area, Imo State, Nigeria, health development programmes should continue to prioritise participatory communication. However, the paper suggests, among other things, that community leaders, women's organisations, youth organisations, and religious actors should be included from the beginning of health campaigns, and that health authorities should use participatory communication as a fundamental technique in campaign design.

Keywords & Additional Information

Keywords

CampaignsCommunicationDevelopmentHealthParticipatory

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Author Information

Onyekachi Augustus Nwaozor

@nwaozor.a.o.

Department of Development Communication Studies, Faculty of Communication and Media Studies, Imo State University, Owerri, Nigeria
Nigeria
Publication Details

Volume 2, Issue 2

Year 2026

Pages:68-76
Published:Sun Aug 30 2026
Last Updated:Tue Sep 01 2026
Participatory Communication and Health Development Campaigns in Awo-omamma, Oru-East Local Government Area, Imo State, Nigeria