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Balancing Clan and Market Cultures: Comparative Impacts on Affective and Normative Commitments

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Abstract

This article balances clan and market cultures by comparing their impact on affective and normative commitment. It has two objectives: the place of clan culture on affective commitment, and the place of market culture on normative commitment. The survey research method was used to gather data from 133 employees from a sample size of 45 and 88 in Federal Polytechnic, Ukana, and Heritage Polytechnic, Eket respectively. The weighted mean score, Pearson Product Moment Correlation and ANOVA were the statistical tools used to analyse the data. The result revealed that clan culture has a significant relationship on affective commitment. The weighted mean score of 2.8 validates this stance, while the ANOVA result supports the Pearson Correlation findings. Market culture also has a significant relationship on normative commitment. The weighted mean score of 2.5 validates the stance, while the ANOVA result supports the Pearson Correlation findings. Conclusively, the article submits that clan and market cultures actually influenced employees to the extent that they were affectively and normatively committed to their respective organisations, and their level of commitment was high. Therefore, the comparative strength of associations reveals a positive significant relationship between clan culture and affective commitment, implying employees’ stronger sense of loyalty and willingness to contribute to the organisation even in a way that goes beyond the call of duty; while the positive significant relationship between market culture and normative commitment implies that employees within this cultural environment focus more on outcomes, responsibilities, and achievements.

Keywords & Additional Information

Keywords

Clan CultureMarket CultureEmployee CommitmentAffective Commitmentand Normative Commitment.

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Author Information

Nevelyn Batta

@nevelynbatta

University of Uyo
Nigeria
Contributors

Iniabasi Umo

University of Uyo

Publication Details

Volume 2, Issue 2

Year 2026

Pages:161-174
Published:Sun Aug 30 2026
Last Updated:Wed Sep 02 2026
Balancing Clan and Market Cultures: Comparative Impacts on Affective and Normative Commitments